Finally the price at which the company can operate in profit is set up. 3. By. When sales become saturated, price is lowered to appeal to early adopters. Demand Based pricing is a strategy which will help increase revenues in the demand months to drive growth of the company. The disadvantages are labor cost, competition, and the niche market. Disadvantage: Management must be able to estimate demand at different price levels, which may be difficult to do accurately. Advantage: Demand-based pricing may lead to potential high profit. So then, what are the pros of dynamic pricing? Inelastic demand during the end makes the price very high. The service provider should, therefore, translate the customer’s value perceptions into an appropriate price for a specific service offering. Disadvantages of Value-based Pricing 1. Advantages of Value-based Pricing. Generally, new products or services are aimed at innovators. Electronic products are priced this way. They are the opinion leaders in their respective communities and they constitute a sizable segment. In this method the customer’s responsiveness to purchase the product at different prices is compared and then an acceptable price is set. This group consists of consumers who buys innovative services. Low prices provide an attractive incentive for customers to buy, especially those who are budget conscious. Evaluate the advantages and disadvantages of cost-based pricing, demand-oriented pricing, competitive-oriented pricing, and target return pricing. We see that the train tickets during holiday season would be costlier than off season. Based on these factors, pricing techniques are divided into different types, such as competition-based pricing, dynamic pricing, Cost-plus pricing, freemium pricing, hourly pricing, penetration pricing, premium pricing, project-based pricing, skimming pricing, and Value based Pricing. Mike Nichols. Large volume of sales facilitates substantial economies in unit cost of production and marketing. For example the airline ticket prices increase as the travel date gets closer. Under this, we add a percentage of the total cost to the cost itself to get the selling price of the product. But … Advantages for manufacturers. Similarly products like Air Conditional and air coolers become costly during the summer seasons as compared to winters where the demand for radiators and heaters would go high driving their costs higher. Another advantage of premium pricing is that if the product of the company find acceptance than the company can earn huge profits from the sales which would not have been possible if the company had followed normal pricing strategy. 2.Price Discrimination – Customers are charged differently based on different demand. Skimming pricing: Skimming pricing is the strategy for new products or services. The additional products leads to a surplus, the surplus causes prices to fall once more, and the lower prices lead to an increase in demand, starting the cycle over again. Another type of price discrimination is when customers in different markets/areas are charged differently for the same product or service. The advantages of promotional pricing are: Increase sales volume in the short term. Moreover, customers do not have adequate information about service costs. Pricing rules are more logic-based than rule-based, allowing for more customization to match current market conditions. Read this article to learn out about its advantages and disadvantages to find out if demand planning is right for your business. Advantages and disadvantages of premium pricing. Discounts, inaugural price, first 100 buyers etc. The advantage of value based pricing is increased profits and customer loyalty. 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